A perfect story must first and foremost be authentic and useful to the target audience. Regardless whether you are writing a press release, a blog post, or a report from a conference, you have to take care of some basic elements. Create a concise title and lead which include the most important information from your story. Then add blocks of text or multimedia content – videos, GIFs or posts from social media. Show the author’s name and include attachments (e.g. the company logo or the images of the described people, events or products) that will enrich your piece.
You can add as an attachment following file types: JPG, JPEG, PNG, TIFF, SVG, XLS, XLSX, DOC, DOCX, PDF, RTF, TXT, AI, ODT, ODS, ODP, PPT, PPTX, EPUB, MOBI.