The Audience is primarily a database, because to call this part of the Audience Pitch a contact base would simply not be enough. These are contact information, important notes, the list of publications and references, and the history of interactions with your recipients, all in one place. Quite frankly, after importing the first contacts, you will probably not feel much of a difference and might think that GDocs offer roughly the same. But you would be wrong, because all the magic begins after the first distribution.

Did this answer your question?