Besides the obligatory corrections in Errors
, in the Review
step of email creation, you can find a list of Suggestions
that are optional. Resolving them, though, strongly boosts email performance. They include:
- Too many attachments
They can make reading your message and choosing the right materials difficult. We recommend adding no more than 10 attachments per email.
- Improper or forbidden words
Avoid words that frequently trigger spam filters.
- Too-long subject line
We recommend not exceeding 60 characters in the subject line.
- No campaign
Consider adding this email to the campaign for easier performance analysis of other related content.
- No preview text
Implement a preview text, as it displays next to the subject line and can become a second chance to encourage recipients to open your email.
- Text-to-images ratio too low
Image-heavy emails without much text are often red-flagged by spam filters, so try writing more content or decrease the number of images.
- Links that don't work
Some links included in your email body seem to be invalid.
- Personalization tokens - missing fallback
You haven’t set a fallback for recipients without a contact property used for email personalization.