1. Help Center
  2. Write press releases
  3. Writing and enriching press releases

How to create a press release

In order to create a new press release, select your newsroom under Newsroom and then click Create press release:

newsroom create press release-1

Then, you can choose how to start working on your press release:

  • Start from scratch and write your press release with Prowly's Creator.
  • Upload a DOCX file which you'll be able to adjust in the Creator.
  • Select one of our predefined templates as your starting point. 

No matter which option you choose, you’ll still be able to modify and add new text in Prowly’s Press Release Creator before you hit Publish

Press Release Creator


prowly creator


At the top of the menu, you've got a Preview option that helps to check what a press release will look like after publishing, as well as a Save button:

prowly creator preview and save

Your press releases are automatically saved in Prowly anytime you make a significant change. 


Below these options, you can find all crucial features of the Press Release Creator:

  • Publication Status - change your press release status accordingly to your current progress by picking Draft, Ready, Schedule, or Published 
  • Settings - including configuration options, thumbnail view, sharing settings, and SEO options
  • Fonts - change the typeface to serif or sans-serif in the title, subheadings, and all press release paragraphs
  • Attachments - add any files like documents and images to your press release (available formats: jpg, jpeg, png, svg, tif, tiff, ai, ppt, pptx, odp, doc, docx, odt, rtf, txt, pdf,  xls, xlsx, ods, mobi, epub) 
  • PR Outreach - find media contacts that are interested in topics you have covered in the press release
  • Newsroom & tab - select newsroom and tab your press release should be published in
  • Pin to homepage - pin your press release to the newsroom homepage, to make it visible there rather than in the selected tab only
  • Add to slider - highlight a press release on the newsroom slider to attract reader attention and get more views
  • Download - save prepared press release on your computer in PDF or DOCX format
  • Save & exit - save your work for later editing or sharing

prowly creator controls