To each contact added to the database, you can optionally assign a personalized Greeting depending on the relationship you have with the journalist. This can be anything from Hi! to Dear Sir or anything else. Thanks to this feature, your mass emails are personalized and look exactly as if they were sent manually and straight from your standard email client.
In order to add a personalized greeting to a journalist, click the contact, and change the Greeting field. If you want to add a greeting to multiple contacts as you import them to the Audience, the best way is to create a separate greetings column in the database file on your hard drive.
Learn how to personalize emails with different contact details in a separate article here.