To each contact added to the Audience, you can optionally assign a personalized Greeting depending on the relationship you have with a journalist. This may be, for example, Hi Tom, Good morning Mrs Barbara or Dear Editor-in-chief. Thanks to the feature, your mass emails are personalized and look exactly, as if they were sent manually and straight from your standard email client.
In order to add a personalized greeting to a journalist, click the contact and change the Greeting field. If you want to add a greeting to multiple contacts as you import them to the Audience, the best way is to create a separate greetings column in the database file on your hard drive.