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  2. Analyze PR performance

What are traffic sources in the Analytics tab

After entering the Home tab and choosing Analytics from the submenu, you will see a lot of analytical data. You can narrow data results to your Newsroom or just leave the default configuration (Account), so all published content will be taken into consideration, including your standalone press releases. You can also set up a time frame.

One of the elements of the Account Performance view is Traffic sources, which tells you from where your Newsroom's visitors come from. Remember that statistics of traffic sources (like Facebook, Direct, Google) & referring websites count only unique visits.