What kind of elements can I add to my press release?

In order to add a new element to your press release click on the + icon placed on the left side of each already existing element:

After you click on + icon, you will see a dropdown menu. You can choose one element from the list or use search to find it faster.

Basic elements

On top of the drop-down menu, you will find text elements:

  • Text - this element is the most often used in the press release, as in paragraphs indeed you should aggregate the main message. Next text block can be added with the ENTER button, too.
  • Header - we can divide press releases into portions that thematically differs from each other; header should highlight the merits of the next paragraph 
  • Sub Header - is a smaller version of the header, which helps in navigation through a press release 
  • Lead - introduction or three-sentence summary of what the text will be about, which completes the title
  • Unordered list - you can use it for example to list the benefits of the product described in your story.
  • Ordered list - you have some advice or advantages and disadvantages? Use the list with numbers!
  • Quote - if you want to show how important are someone's words, use this element.
  • Annotation - a small description that you can add under paragraph or other elements.
  • Table - add as many rows and columns as you need, and put there data, images or just numbers.
  • Divider - a horizontal line along with the page which helps to segment the content within the press release


These elements will affect the visual attractiveness of your press release:

  • Image - images between paragraphs will add some colour to your press release. You can use graphics or infographics that might be an interesting supplement to your story. You can also add a link to outside sources with this image or give the info about the author below it. Use resources from your hard drive or implement files added previously to the Media Library.
  • Gallery - if you have more than one image, you can add it as a gallery. There are two options - use the slider or show them one next to another. 
  • Full-width image - photo that will be displayed on the entire width of the page (in so-called parallax) and will be a kind of a break in the text. This picture can contain a description of up to 180 characters.
  • Full-width video - similarly to the photo, the full-width video will be displayed on the whole width of the page. Choose it, when the film has good quality, as only then it makes the best impression.


External elements that can be included in the press release:

  • Custom Link - using this element you can paste a link to any website
  • Facebook post - you can also paste a post, photo, gallery, video from Facebook 
  • Tweet - add a tweet from Twitter
  • Instagram post - like with Facebook posts, you can also add a post from Instagram, but the account must be public
  • LinkedIn - public post published on LinkedIn
  • YouTube - video posted on YouTube channel
  • Vimeo - video posted on Vimeo
  • SlideShare - slide show posted on Slideshare
  • Prezi - a presentation created using the Prezi application
  • GIF by Giphy - information can also be diversified by Giphy - moving pictures, often funny, which we choose in relation to the situation
  • Story on - pin previously published a press release
  • Custom code - or add any element in the HTML code (so-called embed code)

Building blocks

  • Authors - it is a card showing a photo and contact details to the person who wrote the press release. If you will add more than one author to a single content, only the first one will be visible on the main page of Brand Journal and press release's tile below the slider.
  • Media contact - contact card of a person with whom readers interested in a given topic can get in touch. It is worth to fill out all possible fields in the media contact card. If journalists have any questions - they will know where they can find an answer.

A press release can be written by the CEO or department manager, while PR Manager will function as a person responsible for direct communication with media. You can read more about media contacts in this

  • Call to Action Button - you can persuade people to click it with some strong phrase and direct them with the link to another website. 

After adding each element, you can manage them using a set of tools located on the left side of Story Creator. More about this topic in here.