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  2. Analyze PR performance

What are visits, views, and clicks in Statistics Overview

Statistics Overview tab is located under Home and consolidates data related to visits, views, and clicks.

statistics view

  • Visits - each time your newsroom is visited from an external source, it is counted as a separate visit
  • Unique visits - visits of one particular media contact; i.e. if a specific journalist visits your newsroom 3 times over the last 30 days, that counts as 3 visits but 1 unique visit
  • View - each time a part of your newsroom is viewed (single press releases, press kit, etc.)
  • Clicks - how many people clicked on a link within your email pitches

Above these crucial statistics, you can also have an overview of your contact list activity, and how well your email pitches are performing.