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What are visits, views, and clicks in Statistics Overview

Statistics Overview tab is located under Home and consolidates data related to visits, views, and clicks:

  • Visits - each time your newsroom is visited from an external source, it is counted as a separate visit
  • Unique visits - visits of one particular media contact; i.e. if a specific journalist visits your newsroom 3 times over the last 30 days, that counts as 3 visits but 1 unique visit
  • View - each time a part of your newsroom is viewed (single press releases, press kit, etc.)
  • Clicks - how many people clicked on a link within your email pitches

Below these crucial statistics, you can also have an overview of your contact list activity, and how well your email pitches are performing. 

If you have any questions related to data in Prowly, please do not hesitate to contact us via chat.