What contact information can I store in the Audience?

The only obligatory field in each contact card is the e-mail address. But it is worth adding more information to your contacts so that you can easily manage your database and target contact more efficiently when distributing press releases. To whom you send your pitches and how you communicate with different groups of journalists has considerable impact on Click and Open Rates.

To see what information you can store in your database, enter any contact card by clicking the journalist's name and observe contact details that can be manually filled: