The only obligatory field in each contact card is the e-mail address. But it is worth adding more information to your contacts so that you can easily manage your database and target contacts more efficiently when distributing press releases. To whom you send your pitches and how you communicate with different journalist groups has a considerable impact on Clicks and Opens.
To see what information you can store in your database, enter any contact card by clicking the journalist's name and observe the contact details that can be manually filled:
All these details can be imported with the external file to the database in Prowly in bulk. Learn more about importing contacts here. If you want to see them in the main view of your contact database, click the Edit Columns button, and then define which data types are of your interest.