Organize your contact information to be able to build and foster media relationships
Even though the email address is the only obligatory field in Prowly’s PR CRM, it’s worth adding more information on each and every one of your contacts to make press contact management easier.
Here’s what details you can store in My contacts:
- First name
- Last name
- Email address
- Phone number
- Links to social media profiles
- Contact description
- Role
- Outlet (+ Outlet link)
- Greeting
- Languages
- Country/State/City
- Address/Zipcode
- Timezone
- Media Type
- Covered topics
- Relevant tags
- Media lists it belongs to
- Notes
- Exchanged emails
- Calls
- Events and meetings
- Your reminders regarding the contact
Be smart about the details you keep! Apart from general contact details and the media outlets they represent, you can write down important events, birthdays, hobbies, or anything of interest that comes up when talking to your media contacts. This will help you pitch with relevance and build better relationships in the long run.