Using Media Database
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      3. Using Media Database

      What is Influence Score

      Each contact in Media Database, in addition to basic details, has an Influence Score that indicates how influential the contact is. 

      Among other metrics, it's based on: 

      • number of social media followers the contact has
      • impact of the outlet they represent
      • completeness of their profile

      The Influence Score can be an important factor in choosing relevant contacts and organizing your media lists. The highest score is 100.