What is Influence Score

Each contact in Media Database, in addition to basic details, has an Influence Score that indicates how influential the contact is. 

The score calculation is based on: 

  • number of social media followers the contact has,
  • impact of the outlet they represent,
  • completeness of their profile

The Influence Score should be an important factor in choosing relevant contacts and organising your media lists. The highest score is 100. With this metric, you can predict the impact of potential publications made by selected journalists and outlets and estimate how many people may actually read the content about your company.

media database v2 influencer score