Each contact in Media Discovery in addition to basic data has an Influence Score, too. It indicates how much power has the journalist you target. The highest score is 1000.
How do we count the Influence Score?
The indicator is calculated on the base of various factors like:
- number of journalist's social media followers (and their importance)
- the impact of outlet he represents
- completeness of profiles
While looking for new contacts, Influence Score should be an important factor in ranking the search results. This way you can predict the impact of potential publication made by chosen journalists and outlets and estimate how many people will actually read content about your company.