Each contact in Media Discovery, in addition to basic data, has an Influence Score too. It indicates how much power the journalist you're targeting has. The highest score is 1000.
How do we count the Influence Score?
The indicator is calculated on the basis of various factors including:
- number of social media followers the journalist has (and their importance)
- the impact of outlet he or she represents
- the completeness of profiles
While looking for new contacts, the Influence Score should be an important factor in ranking the search results. This way you can predict the impact of potential publications made by selected journalists and outlets and estimate how many people will actually read the content about your company.