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  2. Email Distribution
  3. Step 3: Writing & Configuring Email

How to embed a press release in an email body

You can easily distribute an email in the form of a press release published in the newsroom or as a Standalone Story. While in the Write section of Pitch, click the place in the email body where you would like to embed a press release. Then select the Insert button located above the email creator and select Story. In the newly opened window, click the press release you want to share via email in order to see the embedding options.

02-Indigo-EmbedStory

The Show as link option will insert the press release into the email body under the link, which you can title as you like. The Show as a summary option will display a square with the press release's title, lead and CTA button, called Link, allowing you to personalize the copy for all three items. Embed the whole story, however, is an option that allows you to embed a press release in its all glory. Additionally, in all embedding options, you can decide if the email should contain the same attachments as ones added to the online publication.

Note: To keep the Text-to-images ratio high, please consider linking or summarizing rather than fully embedding press releases that contain many images, so spam filters won't block your delivery.