How to authenticate your domain to be able to send emails from Prowly with it

Set up domain authentication to send emails using your email domain and improve email pitch deliverability.

To be able to send emails via Prowly using your email domain, you have to set up domain authentication first

In this article, you can read more about:

What is domain authentication 

Domain authentication basically shows email providers that Prowly has your permission to send emails on your behalf. Email service providers (like Google or Microsoft) distrust messages that are sent from unauthenticated domains -  simply because there is no assurance that the message really comes from you. 

Setting it up can give you at least a couple of benefits

  • Your reputation as a sender increases, which also affects email deliverability and makes your emails less likely to land in spam folders 
  • Your email recipients will no longer see "via ..." next to the sender address and will be less likely to mark your email as spam
  • You will also see your domain (i.e. in the details of the message.  Here's how it may look like if your email message gets opened by a recipient using Gmail:aws domain authenticated in gmail


To authenticate your email domain, you have to point DNS entries from your DNS provider (i.e. Cloudflare or Google Public DNS) to Prowly. 

Please be aware that once your domain is authenticated, you can use as a sender email addresses that are on the already authenticated domain. Add domains of all sender email addresses you need to use in your email pitches.


What is DNS

DNS stands for Domain Name System, a naming system for domains on the Internet. It translates domain names (i.e. to IP addresses. 

Your DNS provider (such as Cloudflare or Google Public DNS) is the service that hosts the domain name that you actually want to send your emails from

With DNS records in place, your recipients' email clients will be able to detect that your email address is indeed connected with the domain you have access to. You will be treated as a trustworthy sender, which should be your priority when sending email campaigns. 


Other terms you might want to know 

  • DKIM (DomainKeys Identified Mail) - a method of validating emails from specific domains,  that helps email providers prevent malicious email senders 
  • SPF (Sender Policy Framework) - an email authentication standard that compares the email sender’s actual IP address to a list of IP addresses authorized to send mail from that domain
  • DMARC (Domain-based Message Authentication, Reporting, and Conformance) - a domain policy that authenticates emails along with their senders. It works on top of two other strong authentication protocols: the above-mentioned DKIM and SPF
  • CNAME - a record that creates an alias for and points to


How to authenticate your email domain in Prowly

1. Start by clicking your avatar in the left-bottom corner and select the Account option.

avatar account

2. Go to the Email setup tab and click Manage domains button in the Domain authentication section. Then, click Authenticate domain

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3. Enter the domain you want to authenticate.


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4. Copy all DNS Records into your domain provider admin panel (i.e. GoDaddy or Google domain). If you’re not sure how to do that, you send a request to your IT support with all the necessary details by clicking on Send to my IT team button on the right or follow the instructions below, based on your domain service provider.

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5. Once all the records are added properly, click Verify configuration. Keep in mind that DNS changes may take up to 48 hours to propagate, so it can take time to verify your domain. We will send you an email with confirmation when the setup is done. 
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6. That’s it! When your domain is authenticated, you should see a screen like the one below. At least the first four records should be highlighted in green.

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The actual update of your DNS records can take even up to 48 hours. To achieve the best possible email performance, wait for the authorization of your domain before sending out any email campaign with Prowly.

Keep in mind that every DNS provider has a different configuration panel, so if you face some challenges in updating your DNS records, follow the instructions below and don't hesitate to ask their support for help.


How to copy all DNS Records into your domain provider admin panel

Use the instructions below, depending on your domain service provider: