--- title: How to include a Call-to-Action button in an email description: Email authentication changes coming in February 2024 There’s a crucial update coming our way in February 2024 from Gmail and Yahoo! regarding email authentication. From this time, both companies have --- [Skip to content](https://help.prowly.com/how-to-add-a-call-to-action-button-in-the-email#main-content) - [English](https://help.prowly.com/how-to-add-a-call-to-action-button-in-the-email) - [Polski](https://help.prowly.com/pl/jak-dodać-przycisk-cta-do-treści-emaila) English Show submenu for translations [Customer portal](https://help.prowly.com/customer-portal?hsLang=en) ![](https://help.prowly.com/hubfs/prowly-logo-3.svg) Open main navigation Close main navigation - - [English](https://help.prowly.com/how-to-add-a-call-to-action-button-in-the-email) - [Polski](https://help.prowly.com/pl/jak-dodać-przycisk-cta-do-treści-emaila) English Show submenu for translations - [Customer portal](https://help.prowly.com/customer-portal) - [Prowly.com](https://prowly.com/) [Prowly.com](https://prowly.com/?hsLang=en) Advice and answers from the Prowly Team - There are no suggestions because the search field is empty. 1. [Help Center](https://help.prowly.com/?hsLang=en) 2. [Send email pitches](https://help.prowly.com/send-email-pitches?hsLang=en) 3. [Writing email content](https://help.prowly.com/send-email-pitches?hsLang=en#writing-email-content) # How to include a Call-to-Action button in an email **Email authentication changes coming in February 2024** There’s a crucial update coming our way in **February 2024** from [Gmail](https://blog.google/products/gmail/gmail-security-authentication-spam-protection/) and [Yahoo!](https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam) regarding email authentication. From this time, both companies have required bulk senders to authenticate their email domains. This means that starting February 2024, it is **mandatory to authenticate your domain in Prowly in order to continue sending emails through our platform**. For detailed instructions on how to authenticate your domain in Prowly, please refer to our [Help Center article](https://help.prowly.com/domain-authentication?hsLang=en). In order to increase the click-through rate of your emails, we recommend that you use a Call-to-Action button in the email body. To get the response you're looking for, try to create content above the CTA button that prepares readers to take action. Then click the **Add CTA button** link located at the top of the email creator, and a new window will open: ![emails add cta button](https://help.prowly.com/hs-fs/hubfs/Help/Emails/emails%20add%20cta%20button.png?width=688&name=emails%20add%20cta%20button.png) Enter button text and URL, choose colours and **Insert** changes. The CTA with the provided copy will appear in the email content. Once the CTA has been inserted into the email, you can edit it again. To do so, click the button to edit the text, or to remove it, click the X sign.   - [Write press releases](https://help.prowly.com/write-press-releases?hsLang=en#main-content) - [Guide to creating press releases with Prowly](https://help.prowly.com/write-press-releases?hsLang=en#guide-to-creating-press-releases-with-prowly) - [Writing and enriching press releases](https://help.prowly.com/write-press-releases?hsLang=en#writing-and-enriching-press-releases) - [Changing press release settings](https://help.prowly.com/write-press-releases?hsLang=en#changing-press-release-settings) - [Optimize newsroom](https://help.prowly.com/optimize-newsroom?hsLang=en#main-content) - [Newsroom configuration](https://help.prowly.com/optimize-newsroom?hsLang=en#newsroom-configuration) - [Adding and managing newsroom content](https://help.prowly.com/optimize-newsroom?hsLang=en#adding-and-managing-newsroom-content) - [Storing files and visuals](https://help.prowly.com/optimize-newsroom?hsLang=en#storing-files-and-visuals) - [Manage contacts](https://help.prowly.com/manage-contacts?hsLang=en#main-content) - [Using PR CRM](https://help.prowly.com/manage-contacts?hsLang=en#using-pr-crm) - [Managing contacts](https://help.prowly.com/manage-contacts?hsLang=en#managing-contacts) - [Protecting personal data](https://help.prowly.com/manage-contacts?hsLang=en#protecting-personal-data) - [Tags](https://help.prowly.com/manage-contacts?hsLang=en#tags) - [Send email pitches](https://help.prowly.com/send-email-pitches?hsLang=en#main-content) - [Guide to sending email pitches](https://help.prowly.com/send-email-pitches?hsLang=en#guide-to-sending-email-pitches) - [Verifying email addresses](https://help.prowly.com/send-email-pitches?hsLang=en#verifying-email-addresses) - [Creating new email](https://help.prowly.com/send-email-pitches?hsLang=en#creating-new-email) - [Optimizing recipient lists](https://help.prowly.com/send-email-pitches?hsLang=en#optimizing-recipient-lists) - [Writing email content](https://help.prowly.com/send-email-pitches?hsLang=en#writing-email-content) - [Sending emails](https://help.prowly.com/send-email-pitches?hsLang=en#sending-emails) - [Email academy](https://help.prowly.com/send-email-pitches?hsLang=en#email-academy) - [Domain authentication](https://help.prowly.com/send-email-pitches?hsLang=en#domain-authentication) - [Find new media contacts](https://help.prowly.com/find-new-media-contacts?hsLang=en#main-content) - [Guide to finding new media contacts with Prowly](https://help.prowly.com/find-new-media-contacts?hsLang=en#guide-to-finding-new-media-contacts-with-prowly) - [Using Media Database](https://help.prowly.com/find-new-media-contacts?hsLang=en#using-media-database) - [Contact and export limits](https://help.prowly.com/find-new-media-contacts?hsLang=en#contact-and-export-limits) - [Media Monitoring](https://help.prowly.com/media-monitoring?hsLang=en#main-content) - [Guide to Media Monitoring](https://help.prowly.com/media-monitoring?hsLang=en#guide-to-media-monitoring) - [Browsing and filtering articles](https://help.prowly.com/media-monitoring?hsLang=en#browsing-and-filtering-articles) - [Dashboards and widgets](https://help.prowly.com/media-monitoring?hsLang=en#dashboards-and-widgets) - [Email notifications](https://help.prowly.com/media-monitoring?hsLang=en#email-notifications) - [Analyze PR performance](https://help.prowly.com/analyze-pr-performance?hsLang=en) - [Manage your account](https://help.prowly.com/manage-your-account?hsLang=en#main-content) - [Security and legal](https://help.prowly.com/manage-your-account?hsLang=en#security-and-legal) - [Connected inbox](https://help.prowly.com/manage-your-account?hsLang=en#connected-inbox) - [Subscription and payments](https://help.prowly.com/manage-your-account?hsLang=en#subscription-and-payments) - [Teamwork](https://help.prowly.com/manage-your-account?hsLang=en#teamwork) - [PR Reports](https://help.prowly.com/pr-reports?hsLang=en) [![Chill listening crop-3](https://help.prowly.com/hubfs/prowly-logo-3.svg "Chill listening crop-3")](https://help.prowly.com/?hsLang=en) Help Center Copyright © 2026, Prowly | part of Semrush Inc.