How to include a Call-to-Action button in an email

Email authentication changes coming in February 2024

There’s a crucial update coming our way in February 2024 from Gmail and Yahoo! regarding email authentication. From this time, both companies have required bulk senders to authenticate their email domains.

This means that starting February 2024, it is mandatory to authenticate your domain in Prowly in order to continue sending emails through our platform.

For detailed instructions on how to authenticate your domain in Prowly, please refer to our Help Center article or reach out to our Customer Support team using chat.

In order to increase the click-through rate of your emails, we recommend that you use a Call-to-Action button in the email body. To get the response you're looking for, try to create content above the CTA button that prepares readers to take action. Then click the Add CTA button link located at the top of the email creator, and a new window will open:

emails add cta button

Enter button text and URL, choose colours and Insert changes. The CTA with the provided copy will appear in the email content. Once the CTA has been inserted into the email, you can edit it again. To do so, click the button to edit the text, or to remove it, click the X sign.