What is contact status?

After entering the Audience feature you will always see your contacts list. Some data about contacts will be displayed in the main view by default, but you can configure visible data types, too. Read more about database settings management here.

One element you are able to add to the database is Status:

Contact can have one of 8 statuses:

  • unknown - we do not know the status yet;
  • responsive - at least one link has been clicked by the contact; 
  • confirmed - contact use to open emails
  • validated - emails are sent correctly;
  • bounces - e-mails are bounced by the recipient's mailbox (e.g. the mailbox is full);
  • blacklisted - this means that the sending server does not want to send messages to this e-mail address, because it may lower its credibility (spoiling addresses which may bounce a lot);
  • unsubscribed - contact clicked Unsubscribe and, all the same resigned from subscribing your content
  • gdpr_no_consent - a request was sent to this contact to consent to the processing of their personal data and the consent form remained unfulfilled (it is dedicated for GDPR Manager add-on)