What is preview text?

Preview text is a short piece of text that comes right next to or below email subject line.

When you create an email in Prowly, the email creator gives you a way to add a preview text apart from the subject line:


emails preview text

The preview text is, essentially, an extension of the subject line. It's another element that your contacts can see when they get an email from you. Here's how it looks like on Gmail:


email subject and preview sample 

The preview text is an important element that gives you the opportunity to attract your contacts' attention. It's supported by the majority of modern email apps including Apple Mail and MS Outlook.

You can now use AI to generate a great preview text! Check this article for more information.