--- title: What is a Press Kit description: A press kit is a catalog where you can collect text, graphics, video, and audio files. It is dedicated to journalists and influencers working on content related to your company, brand, or product, so --- [Skip to content](https://help.prowly.com/what-is-the-press-kit#main-content) - [English](https://help.prowly.com/what-is-the-press-kit) - [Polski](https://help.prowly.com/pl/czym-jest-press-kit) English Show submenu for translations [Customer portal](https://help.prowly.com/customer-portal?hsLang=en) ![](https://help.prowly.com/hubfs/prowly-logo-3.svg) Open main navigation Close main navigation - - [English](https://help.prowly.com/what-is-the-press-kit) - [Polski](https://help.prowly.com/pl/czym-jest-press-kit) English Show submenu for translations - [Customer portal](https://help.prowly.com/customer-portal) - [Prowly.com](https://prowly.com/) [Prowly.com](https://prowly.com/?hsLang=en) Advice and answers from the Prowly Team - There are no suggestions because the search field is empty. 1. [Help Center](https://help.prowly.com/?hsLang=en) 2. [Optimize newsroom](https://help.prowly.com/optimize-newsroom?hsLang=en) 3. [Adding and managing newsroom content](https://help.prowly.com/optimize-newsroom?hsLang=en#adding-and-managing-newsroom-content) # What is a Press Kit A press kit is a catalog where you can collect text, graphics, video, and audio files. It is dedicated to journalists and influencers working on content related to your company, brand, or product, so the package should contain all of the most important files and materials you would like to make available to journalists.  Your recipients can access your press kits from any subpage in your newsroom, as the link is located in the top-right corner as soon as the user turns on the package in Prowly.    ![](https://help.prowly.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio858758876f68e15e2ba1cf7d9c452a6fScreenshot+at+lis+15+12-53-40.png) The second place where press kits can be found is at the very bottom of a newsroomhomepage, right after the section with social media posts: ![](https://help.prowly.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio8587607931805a2b562e3e8c41e08802Screenshot+at+lis+15+12-53-57.png) Usually, the package aggregates files that can be used many times, like your company logo, photos of board directors, or the most important press releases from the organization's history. The available file formats are: aac, flac, mp3, oga, ogg, opus, wav, weba, pdf, doc, docx, xls, xlsx, ppt, odt, ods, rip, rtf, jpg, jpeg, png, tiff ### Press kit cover image The first file in the folder becomes a press kit cover image. The best solution is to upload an image wider than 960px, as it will show up in the tile in all its glory. Otherwise, the cover will be presented as a plain graphic in the leading color of your press room. ### How to add a Press Kit to the **Newsroom** 1. Go to **Content** \> **Newsrooms![new dash newsroom press kits](https://help.prowly.com/hs-fs/hubfs/Help/Newsroom/new%20dash%20newsroom%20press%20kits.png?width=688&height=378&name=new%20dash%20newsroom%20press%20kits.png)** 2. Enter *Press Kits* on the left navigation menu 3. Click *Add press kit* button in order to create a folder 4. Click *Add file* in order to add files to your newly created folder 5. Choose files from your resources and save - [Write press releases](https://help.prowly.com/write-press-releases?hsLang=en#main-content) - [Guide to creating press releases with Prowly](https://help.prowly.com/write-press-releases?hsLang=en#guide-to-creating-press-releases-with-prowly) - [Writing and enriching press releases](https://help.prowly.com/write-press-releases?hsLang=en#writing-and-enriching-press-releases) - [Changing press release settings](https://help.prowly.com/write-press-releases?hsLang=en#changing-press-release-settings) - [Optimize newsroom](https://help.prowly.com/optimize-newsroom?hsLang=en#main-content) - [Newsroom configuration](https://help.prowly.com/optimize-newsroom?hsLang=en#newsroom-configuration) - [Adding and managing newsroom content](https://help.prowly.com/optimize-newsroom?hsLang=en#adding-and-managing-newsroom-content) - [Storing files and visuals](https://help.prowly.com/optimize-newsroom?hsLang=en#storing-files-and-visuals) - [Manage contacts](https://help.prowly.com/manage-contacts?hsLang=en#main-content) - [Using PR CRM](https://help.prowly.com/manage-contacts?hsLang=en#using-pr-crm) - [Managing contacts](https://help.prowly.com/manage-contacts?hsLang=en#managing-contacts) - [Protecting personal data](https://help.prowly.com/manage-contacts?hsLang=en#protecting-personal-data) - [Tags](https://help.prowly.com/manage-contacts?hsLang=en#tags) - [Send email pitches](https://help.prowly.com/send-email-pitches?hsLang=en#main-content) - [Guide to sending email pitches](https://help.prowly.com/send-email-pitches?hsLang=en#guide-to-sending-email-pitches) - [Verifying email addresses](https://help.prowly.com/send-email-pitches?hsLang=en#verifying-email-addresses) - [Creating new email](https://help.prowly.com/send-email-pitches?hsLang=en#creating-new-email) - [Optimizing recipient lists](https://help.prowly.com/send-email-pitches?hsLang=en#optimizing-recipient-lists) - [Writing email content](https://help.prowly.com/send-email-pitches?hsLang=en#writing-email-content) - [Sending emails](https://help.prowly.com/send-email-pitches?hsLang=en#sending-emails) - [Email academy](https://help.prowly.com/send-email-pitches?hsLang=en#email-academy) - [Domain authentication](https://help.prowly.com/send-email-pitches?hsLang=en#domain-authentication) - [Find new media contacts](https://help.prowly.com/find-new-media-contacts?hsLang=en#main-content) - [Guide to finding new media contacts with Prowly](https://help.prowly.com/find-new-media-contacts?hsLang=en#guide-to-finding-new-media-contacts-with-prowly) - [Using Media Database](https://help.prowly.com/find-new-media-contacts?hsLang=en#using-media-database) - [Contact and export limits](https://help.prowly.com/find-new-media-contacts?hsLang=en#contact-and-export-limits) - [Media Monitoring](https://help.prowly.com/media-monitoring?hsLang=en#main-content) - [Guide to Media Monitoring](https://help.prowly.com/media-monitoring?hsLang=en#guide-to-media-monitoring) - [Browsing and filtering articles](https://help.prowly.com/media-monitoring?hsLang=en#browsing-and-filtering-articles) - [Dashboards and widgets](https://help.prowly.com/media-monitoring?hsLang=en#dashboards-and-widgets) - [Email notifications](https://help.prowly.com/media-monitoring?hsLang=en#email-notifications) - [Analyze PR performance](https://help.prowly.com/analyze-pr-performance?hsLang=en) - [Manage your account](https://help.prowly.com/manage-your-account?hsLang=en#main-content) - [Security and legal](https://help.prowly.com/manage-your-account?hsLang=en#security-and-legal) - [Connected inbox](https://help.prowly.com/manage-your-account?hsLang=en#connected-inbox) - [Subscription and payments](https://help.prowly.com/manage-your-account?hsLang=en#subscription-and-payments) - [Teamwork](https://help.prowly.com/manage-your-account?hsLang=en#teamwork) - [PR Reports](https://help.prowly.com/pr-reports?hsLang=en) [![Chill listening crop-3](https://help.prowly.com/hubfs/prowly-logo-3.svg "Chill listening crop-3")](https://help.prowly.com/?hsLang=en) Help Center Copyright © 2026, Prowly | part of Semrush Inc.