1. Help Center
  2. Email Distribution
  3. Step 4: Reviewing & Optimizing Email

Why can't I proceed to the Send step of email creation?

There are 5 steps of email creation in Pitch and the Send step is the final one. If you cannot proceed from the 4th step - Review - with the Next buttons continuously greyed out, it clearly means there are critical Errors in your email that must be fixed before going to distribution. Clicking the Resolve button next to a specific error will immediately allow you to fix the problem or will take you to the place in the email creator where it can be fixed:

18-Review

When Errors are moved to the Done section, they will receive green indicators, which means you're ready to move on.

Unlike errors, in the Review step you can also find some valuable suggestions that you may - but don't have to - use for email optimization. Check this article, if you want to understand why it is worth taking care of them, too.