How can I start monitoring mentions?

Build a search query in our Media Monitoring tool to automate the process of collecting coverage of your brand or product from online media.

Getting started

From the dashboard, go to Monitoring and start working on your monitoring project. If you don't have any projects yet because you're setting up monitoring for the first time, you'll be taken directly to the query builder when you click Get started.

If you want to add a new search query to your existing project, open the project and click the button New search query. 

New search query

Creating a new search query begins with a selection related to the kind of information you'd like Prowly to monitor. You can select one of the following:

• Brand - monitor brands, see how popular it is and what’s the sentiment of the articles when the brand is mentioned
• Competitor - track competitors and can compare the results on the share of voice
• Keywords - track keywords/phrases of your choice
• Person - monitor people from top management, experts, and new hires
• Backlinks - track how many articles with the provided URL were found online. Use it to get an idea of how and what is the impact of SEO

Then, fill in the text field with your keywords, names, or links, depending on your choice. Once you have put in your keyword, scroll down and adjust the settings of your query.

Keywords settings

You can start by inserting additionally more types of keywords that will help you get even more relevant results:

Available options are:

• with all of these - add more keywords so that one AND other both must be included in the mentions:
  
  'Prowly' and 'Media Monitoring' both must be included in the mention in this case.
  
  
• with any of these - add more keywords so that one OR other must be included in the mentions:
  
  'Prowly' or 'Media Monitoring' must be included in the mention in this case.

Additionally, you can include optional criteria that will work along with above settings:

Example 1:

In the above case included keywords in mentions will be:

• 'Prowly' and 'Media Database' and 'Financial report'
  or
• 'Prowly and 'Media Database' and 'quarterly results'

 

Example 2:

In the above case included keywords in mentions will be:

• 'Prowly' and 'Financial report'
  or
• 'Prowly' and 'quarterly results'
  or
• 'Media Monitoring' and 'Financial report'
  or
• 'Media Monitoring' and 'quarterly results'. 

 

Example 3:

In the above case, the 'AND all of these' option will also include the 'Public Relations' keyword, taking into account the previous conditions.

 

Similarly you can use the 'AND none of these' option:

This will exclude the provided keywords from mentions search.

Keyword limits

First inputs have limits of 15 keywords or 500 characters. Every other optional input has limit of 500 characters.

Main filters

Here you can add more keywords, filter by country and language and adjust the timeframe for which you wish to view the mentions.

Keyword options

Next, you can check two additional options that will help you get more relevant results:

Exact match - check this option to make the search work in the exact mode. When checked, it will look for articles with the exact combination of keywords you provide. Uncheck this option to allow searches with the right-hand side wildcard.

Case sensitive - you can check this option to make your search match keywords only when the letter case is exactly the same as what you provide. Uncheck to make the search case insensitive. 

Backlink tracking

Fill in the Track backlinks field for Media Monitoring to look for it in the coverage (applies to queries configured for Brand, Competitor, Keywords and Person). This can be a URL to your landing page, newsroom, or website included in an article. If you add it, you can use the backlinks filter when browsing coverage. It's not a filter, though, so your query can find mentions with and without the URL if the keyword conditions are met.

From now on, users can add multiple backlinks under a single query. This means that companies with different domains – for example, separate websites for each country (e.g., prowly.com, prowly.es, prowly.pl) can now manage them all in one place.

Country, language and date range

Apart from keywords, you can use the following filters to refine your search:

• Countries - filter based on the outlet's headquarters location.
• Languages - filter based on the article's language.
• Date range - select whether you prefer to view mentions published from the current moment onwards, within the last 90 days, or a custom range (up to a maximum of 90 days). This setting is especially useful if you're interested only in future mentions and don't want to use your limits on the past ones.

Sources

Next, move on to sources you want to gather mentions from.

You can search for mentions from traditional online sources, social media and TV and radio coverage. Select the sources that interest you most; this way, you'll use your limits to gather the most relevant coverage.

Online

Choose from news, blogs and discussions.

Social media

Monitor social media channels, including X (Twitter), Facebook, Instagram, TikTok and YouTube.

What is more, you can add links to social media profiles to monitor specific pages effectively (you will still see mentions from different social media profiles in your search after filling this property, but you can filter out the ones you have added here).

Broadcast

Track mentions from your local or global TV and radio sources. This feature provides access to multimedia files (videos, audio) and coverage transcripts with a historical range of 90 days.

To upgrade your account to broadcast sources, contact us via chat or email at sales@prowly.com. Learn more about broadcast here.

Save your search

When you're done with setting keywords and/or filters, you can go ahead and save your search.  Click Create query to save it. Prowly will gather all of the mentions it can find on the Internet. The monitoring is constantly on, and as soon as any mention matching the conditions is found, you'll find it in the dashboard. 

Email notifications

Set up email notifications for your search to be notified whenever Media Monitoring finds new coverage. You can read more about notifications in this article.