How to set up alerts in Media Monitoring

Use alerts to be the first to know when something important happens.

Alerts are emails sent to a specified group of recipients. They include mentions matching alert conditions. The emails are triggered as soon as there are new mentions found under your search query and the conditions of the alert are met. The available alert types are:

  • New mention alert - Get a notification each time a new mention is found. You can add filters to the alert to get notified only when something important to you happens. 
  • Negative Sentiment alert - Get a notification each time a new mention with negative sentiment is found. This alert has the sentiment-based filter added by default. 
  • Unusual spike alert - Get a notification whenever there's spike in the number of coverage found by Media Monitoring that's significantly higher from the average.
  • Top tier publication alert - Get a notification each time a new mention is published on a domain classified by you as Tier 1. Read more about tiers in this article.

Depending on your subscription plan, you can set up 5 or an unlimited amount of alerts. 

Create an alert

In order to create an alert, go to Media Monitoring -> Alerts and click Create alert. Select the alert type to proceed. Then, customise the alert:

Select data source

Select a search query for your alert.

Alert name

Internal name of the alert.


Alerts can be sent to users of your account. Select at least one. 

Email subject

Fill it in to make the alert easily distinguishable among other emails in your inbox.

More filters

You can add additional conditions on top of what you have in your search query to make the alerts precise. You can read more about filters in this article.

Manage alerts

If you already have some alerts, you can manage them in Media Monitoring -> Alerts. You can switch alerts on/off, reconfigure and delete entirely: 

media monitoring alerts management


Alert send-out

As mentioned earlier, alerts are sent as soon as new mentions are found by our web crawlers. If multiple new mentions match the alert conditions at the same time, you'll receive an alert with a list of mentions included in one email. When you save a new search query, we'll try to find also mentions that have been published in the last 30 days. It means you may also receive alerts with mentions published in the past as finding these triggers the alert feature. 

Alerts, sending the email notifications, are set for an indefinite amount of time. It means you'll be receiving emails until your account remains active, there are new mentions found and/or the alert remains active.