How to optimize your recipient list

Before writing your media pitch, you should first find relevant contacts and prepare a list of journalists who could be interested in covering your story. Once you have your contact list ready and organized, start by choosing New Email and move to the first step, Recipients:

In the Select Recipients tab, click on Add recipients. You can then choose any Contacts, Lists, My filters, or Filters in the respective tabs. This essentially means that you can distribute your pitch to predefined groups and segments that you’ve created earlier in the CRM. 

And the best part? Prowly enables very flexible recipient selection. With the same personalized email, you can easily target different lists and filters. Not to mention that Prowly’s smart suggestions will help you optimize your recipient list before launching an email distribution in order to protect the sender’s reputation and increase delivery rates. 

Here’s what smart suggestions look like: 

• Exclude GDPR- protected contacts
  Contacts that aren’t GDPR-compliant should not receive this email.
• Exclude unsubscribed contacts
  Contacts that unsubscribed from receiving your emails should not receive this email. We exclude them by default.
• Exclude blacklisted contacts
  Blacklisted contacts won’t receive this email. 
• Exclude contacts that hard bounce often
  Contacts that have hard bounced are potentially invalid or outdated.
• Exclude contacts that soft bounced recently
  Exclude recipients that have encountered difficulties in recent delivery attempts.
• Exclude contacts with low open rates
  For contacts that haven't opened 10 recent emails from you.
• Exclude contacts with low click rates
  For contacts that haven't clicked any links in 10 recent emails from you.
• Exclude contacts with low-quality scoring
  Low deliverability to these contacts is predicted by an in-depth analysis of email addresses. Prowly has detected issues with certain email addresses, which decreased your deliverability rates in the past. Excluding them should have a positive influence on your overall email performance.

Such recipients are automatically excluded, as your message is likely not to get delivered to them. This, in turn, can decrease your sender reputation, negatively impact delivery rates of all your emails in the future, or even result in your email address being blacklisted.

If you want to see which contacts have been deemed as risky or low quality, click on the underlined "Show X contacts in total" copy next to the message. 

To double-check what the final recipient list looks like in detail, you just need to move from Select Recipients to the Verify Recipients tab. Here’s also where you can exclude particular contacts from receiving your message.