How to verify a sender email address

Improve email deliverability by verifying your email addresses

To protect your sender reputation and improve email deliverability, you should send all your messages from verified email addresses.

Here's how to verify your email address in Prowly  

1. Start by clicking your avatar in the left-bottom corner and select the Account option



2. Click the Manage button next to Senders addresses

3. In the newly opened window, click the Add new sender button

4. Provide the name and email address and save changes

You will receive a verification email to become a verified sender at Prowly.

In the table within the Senders addresses window, you can find details about all your senders - their names, email addresses, as well as current statuses of verification:

  • Verified - sender has already verified their email address and can send email campaigns via Prowly
  • Not verified - sender hasn't verified their email address yet and their messages sent from Prowly may land in the recipients' spam folders
  • Canceled - sender verified their email address but then canceled the approval for using it for sending email campaigns

Under the icon with three dots, you can resend verification emails, and edit or remove the sender. Removed senders, due to the registered log of their email activities, are being archived by Prowly, but do not display in the Senders addresses window.

You can add and verify senders that don't use Prowly with you. This function is especially useful for agencies executing multiple email campaigns for various clients. Every verified sender can be chosen in the Write step of email creation. 


The limit for unique senders is 5 times bigger than the number of users working on your account - but no bigger than 120. For example, if you have 10 users registered, you can authorize up to 50 sender addresses.

User roles

  • Admin & Owner - can view, add, authorize, edit and remove senders
  • Publisher - can view, add, authorize and edit senders, but he can't remove them
  • Viewer & Writer - can view senders, but can't add, authorize, edit or remove them

Why should I verify every sender?

Sender verification not only protects your email delivery rates but also prevents unwanted or non-existent senders from distributing emails. 

If you have provided a faulty email address by mistake, and it's not associated with any sender, they simply won't receive a verification email.