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How to write and publish a press release?

Check how easy it is to fill the newsroom with engaging content.

All your press releases are located in the Brand Journal located on the left navigation menu. In order to create a new one, select your newsroom from the drop-down located under your avatar, and then click New Story option in Actions section:


You have navigated to the Story Creator tool:

If you want to modify your press release settings, select the gear icon on the right side of the creator. You can read more about available options in the separate article here.

At the top of creator you can find a space for the header image. Click camera icon to upload a graphic from your hard drive. Here you can find more about templates and sizes. With a graphic uploaded, set headline and (optionally) lead for your press release. Then, start adding various elements to the content with the plus icon. All available elements are listed here.

In order to publish your press release, change its status in the top-right corner from Draft to Published:

Being in the main view of your Brand Journal, you can also change the current status of publication visible next to every single content you have created in the application. Statuses are:

  • Ready - content is ready for publication (helpful in the teamwork)
  • Schedule -  content will be published at chosen date and time
  • Publish - content is already available in the newsroom

On the press release tile there are two more icons: thunderbolt and star. First one highlights the content on the homepage slider, simultaneously replacing the welcome message. You can highlight up to 3 press releases. Star icon, on the other hand, allows to place the content in the dedicated tile below the slider.

Now you can start setting up your online newsroom!