--- title: What is the VIP Zone and how does it work description: The VIP Zone is a dedicated location within your Newsroom where you can publish exclusive materials accessible to a restricted audience. You can use it to reward some of your readers by giving them ac --- [Skip to content](https://help.prowly.com/what-is-the-vip-zone-and-how-does-it-work#main-content) - [English](https://help.prowly.com/what-is-the-vip-zone-and-how-does-it-work) - [Polski](https://help.prowly.com/pl/czym-jest-strefa-vip-i-jak-działa) English Show submenu for translations [Customer portal](https://help.prowly.com/customer-portal?hsLang=en) ![](https://help.prowly.com/hubfs/prowly-logo-3.svg) Open main navigation Close main navigation - - [English](https://help.prowly.com/what-is-the-vip-zone-and-how-does-it-work) - [Polski](https://help.prowly.com/pl/czym-jest-strefa-vip-i-jak-działa) English Show submenu for translations - [Customer portal](https://help.prowly.com/customer-portal) - [Prowly.com](https://prowly.com/) [Prowly.com](https://prowly.com/?hsLang=en) Advice and answers from the Prowly Team - There are no suggestions because the search field is empty. 1. [Help Center](https://help.prowly.com/?hsLang=en) 2. [Optimize newsroom](https://help.prowly.com/optimize-newsroom?hsLang=en) 3. [Adding and managing newsroom content](https://help.prowly.com/optimize-newsroom?hsLang=en#adding-and-managing-newsroom-content) # What is the VIP Zone and how does it work The VIP Zone is a dedicated location within yourNewsroom where you can publish exclusive materials accessible to a restricted audience. You can use it to reward some of your readers by giving them access to special content or using this feature for internal communication. ### How to create a VIP Zone and invite VIP readers You will need to start by adding press releases to it.  1. Enter your Newsroom in the **Content** > **Newsrooms** section 2. Click the gear icon ![newsroom gear icon](https://help.prowly.com/hs-fs/hubfs/Help/Newsroom/newsroom%20gear%20icon.png?width=14&name=newsroom%20gear%20icon.png) in the top-right corner of a press release tile 3. Choose the *Add to VIP Zone* option Having added press releases that will be visible exclusively in the VIP Zone, you can invite readers to your VIP Zone: 4. On the left navigation menu, enter the *Subscribers* tab: 5. Then send invitations to selected journalists by clicking the *Add VIP* button: ![newsroom subscribers menu](https://help.prowly.com/hs-fs/hubfs/Help/Newsroom/newsroom%20subscribers%20menu.png?width=490&name=newsroom%20subscribers%20menu.png) Readers who don’t have a Prowly VIP account will have to create one to view your VIP content. They will receive an automatic email with an invitation and a link to set up their Prowly VIP account to see VIP content. As soon as your VIP invitation is sent, the contact in your Subscribers tab will have an *Invited* status. As soon as the invite is approved, the status changes to *Accepted*: ![](https://help.prowly.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio14079035087387277431edd34cbc4d3edScreenshot+at+Aug+13+16-49-09.png) ### How to cancel VIP access for a selected reader: 1. Enter the *Subscribers* tab in your Newsroom 2. Click the *Show VIPs* button 3. Find a journalist you want to delete from the VIP Zone 4. Click the three dots icon next to a contact 5. Choose *Remove from VIP list.* ### How to move a VIP reader to regular contact lists 1. Enter the *Subscribers* tab in your Newsroom 2. Select the *Show VIPs* option 3. Choose the reader you would like to add to your database in **Contacts** > **My Contacts** 4. Click on the three dots icon and select *Move to Contacts* It is worth tagging the contact so that you know where it came from. ### How can journalists request VIP access Your readers can request VIP Zone access by clicking on the padlock icon located in the top-right corner of your Newsroom. If there is no padlock icon visible, it means that there's no exclusive content available yet. As soon as a journalist sends a request for VIP access, the owner of the Prowly account will receive an email asking him to confirm the creation of a VIP account. With this account, media representatives will be able to log in to all VIP Zones. They will receive a notification when their request has been accepted. The VIP function is helpful in the execution of all promotional activities with embargo restrictions, similar to the padlock function described [in this article](https://help.prowly.com/how-to-share-my-press-release-only-with-a-selected-journalists?hsLang=en). - [Write press releases](https://help.prowly.com/write-press-releases?hsLang=en#main-content) - [Guide to creating press releases with Prowly](https://help.prowly.com/write-press-releases?hsLang=en#guide-to-creating-press-releases-with-prowly) - [Writing and enriching press releases](https://help.prowly.com/write-press-releases?hsLang=en#writing-and-enriching-press-releases) - [Changing press release settings](https://help.prowly.com/write-press-releases?hsLang=en#changing-press-release-settings) - [Optimize newsroom](https://help.prowly.com/optimize-newsroom?hsLang=en#main-content) - [Newsroom configuration](https://help.prowly.com/optimize-newsroom?hsLang=en#newsroom-configuration) - [Adding and managing newsroom content](https://help.prowly.com/optimize-newsroom?hsLang=en#adding-and-managing-newsroom-content) - [Storing files and visuals](https://help.prowly.com/optimize-newsroom?hsLang=en#storing-files-and-visuals) - [Manage contacts](https://help.prowly.com/manage-contacts?hsLang=en#main-content) - [Using PR CRM](https://help.prowly.com/manage-contacts?hsLang=en#using-pr-crm) - [Managing contacts](https://help.prowly.com/manage-contacts?hsLang=en#managing-contacts) - [Protecting personal data](https://help.prowly.com/manage-contacts?hsLang=en#protecting-personal-data) - [Tags](https://help.prowly.com/manage-contacts?hsLang=en#tags) - [Send email pitches](https://help.prowly.com/send-email-pitches?hsLang=en#main-content) - [Guide to sending email pitches](https://help.prowly.com/send-email-pitches?hsLang=en#guide-to-sending-email-pitches) - [Verifying email addresses](https://help.prowly.com/send-email-pitches?hsLang=en#verifying-email-addresses) - [Creating new email](https://help.prowly.com/send-email-pitches?hsLang=en#creating-new-email) - [Optimizing recipient lists](https://help.prowly.com/send-email-pitches?hsLang=en#optimizing-recipient-lists) - [Writing email content](https://help.prowly.com/send-email-pitches?hsLang=en#writing-email-content) - [Sending emails](https://help.prowly.com/send-email-pitches?hsLang=en#sending-emails) - [Email academy](https://help.prowly.com/send-email-pitches?hsLang=en#email-academy) - [Domain authentication](https://help.prowly.com/send-email-pitches?hsLang=en#domain-authentication) - [Find new media contacts](https://help.prowly.com/find-new-media-contacts?hsLang=en#main-content) - [Guide to finding new media contacts with Prowly](https://help.prowly.com/find-new-media-contacts?hsLang=en#guide-to-finding-new-media-contacts-with-prowly) - [Using Media Database](https://help.prowly.com/find-new-media-contacts?hsLang=en#using-media-database) - [Contact and export limits](https://help.prowly.com/find-new-media-contacts?hsLang=en#contact-and-export-limits) - [Media Monitoring](https://help.prowly.com/media-monitoring?hsLang=en#main-content) - [Guide to Media Monitoring](https://help.prowly.com/media-monitoring?hsLang=en#guide-to-media-monitoring) - [Browsing and filtering articles](https://help.prowly.com/media-monitoring?hsLang=en#browsing-and-filtering-articles) - [Dashboards and widgets](https://help.prowly.com/media-monitoring?hsLang=en#dashboards-and-widgets) - [Email notifications](https://help.prowly.com/media-monitoring?hsLang=en#email-notifications) - [Analyze PR performance](https://help.prowly.com/analyze-pr-performance?hsLang=en) - [Manage your account](https://help.prowly.com/manage-your-account?hsLang=en#main-content) - [Security and legal](https://help.prowly.com/manage-your-account?hsLang=en#security-and-legal) - [Connected inbox](https://help.prowly.com/manage-your-account?hsLang=en#connected-inbox) - [Subscription and payments](https://help.prowly.com/manage-your-account?hsLang=en#subscription-and-payments) - [Teamwork](https://help.prowly.com/manage-your-account?hsLang=en#teamwork) - [PR Reports](https://help.prowly.com/pr-reports?hsLang=en) [![Chill listening crop-3](https://help.prowly.com/hubfs/prowly-logo-3.svg "Chill listening crop-3")](https://help.prowly.com/?hsLang=en) Help Center Copyright © 2026, Prowly | part of Semrush Inc.