--- title: How to manage contacts with a PR CRM description: Even with a proper PR CRM, you still need to organize your contacts to be able to build and foster your media relationships. Here's how. --- [Skip to content](https://help.prowly.com/managing-contacts-in-audience#main-content) - [English](https://help.prowly.com/managing-contacts-in-audience) - [Polski](https://help.prowly.com/pl/zarządzanie-listą-kontaktów-w-audience) English Show submenu for translations [Customer portal](https://help.prowly.com/customer-portal?hsLang=en) ![](https://help.prowly.com/hubfs/prowly-logo-3.svg) Open main navigation Close main navigation - - [English](https://help.prowly.com/managing-contacts-in-audience) - [Polski](https://help.prowly.com/pl/zarządzanie-listą-kontaktów-w-audience) English Show submenu for translations - [Customer portal](https://help.prowly.com/customer-portal) - [Prowly.com](https://prowly.com/) [Prowly.com](https://prowly.com/?hsLang=en) Advice and answers from the Prowly Team - There are no suggestions because the search field is empty. 1. [Help Center](https://help.prowly.com/?hsLang=en) 2. [Manage contacts](https://help.prowly.com/manage-contacts?hsLang=en) 3. [Managing contacts](https://help.prowly.com/manage-contacts?hsLang=en#managing-contacts) # How to manage contacts with a PR CRM ## Even with a proper PR CRM, you still need to organize your contacts to be able to build and foster your media relationships. Here's how. In order to see all your contacts, go to **Contacts** > **My Contacts** in the main menu. The contacts management menu is located above the list of contacts and looks like this:  ![my contacts main menu](https://help.prowly.com/hs-fs/hubfs/Help/Contacts/my%20contacts%20main%20menu.png?width=688&name=my%20contacts%20main%20menu.png) 1. By clicking the checkbox to the left of the columns, you can select all contacts displayed on a single site A message about the number of selected contacts will pop up under the menu. There will be also underlined text allowing you to select every contact from the whole database: ![my contacts all contacts selected](https://help.prowly.com/hs-fs/hubfs/Help/Contacts/my%20contacts%20all%20contacts%20selected.png?width=408&name=my%20contacts%20all%20contacts%20selected.png) 2. By clicking a column name like *Role* or *Outlet* you can sort contacts in ascending or descending order 3. Under the **Edit columns** button, you can configure what your contact list will look like, i.e. choose [what kind of data](https://help.prowly.com/what-contact-information-can-i-store-in-the-audience?hsLang=en) will be presented in columns 4. With single or multiple contacts selected, you can export them, add them to lists and indicate by [tags](https://help.prowly.com/how-to-add-or-remove-tag-from-the-contact?hsLang=en). Under the **More actions** button, you can remove tags from selected contacts or delete contacts completely, as well as use GDPR-related options. 5. The search bar lets you find specific journalists by entering an email address, name, surname, tag, or outlet. 6. The **Add Contact** button located at the top-right corner allows you to add new media representatives to your contacts. The **New List **button, of course, creates a new static list of media contacts. All created lists can be found under the **Media Lists** button in the top navigation menu: ![my contacts lists](https://help.prowly.com/hs-fs/hubfs/Help/Contacts/my%20contacts%20lists.png?width=688&height=243&name=my%20contacts%20lists.png) 7. The **Filter** menu on the left lets you select [filters](https://help.prowly.com/filters-how-to-use-it?hsLang=en) and extract only these contacts which meet concrete conditions in real-time. You can create combinations of parameters with an *AND* or *OR* determiner - the first one qualifies contacts that meet all conditions, the second one filters out contacts that meet at least one chosen parameter.  8. With the **Save **button you can save combinations of filters for future usage. Then, they are all saved under **Saved Filters** and can be treated as dynamic lists - lists that change automatically when contacts start or stop to meet filter conditions, such as *Open rate is greater than 30%*. **What is the difference between Lists and Filters? ** The scope of contacts aggregated as a **List** never changes automatically. You need to group journalists in particular **Lists** manually and manually remove them from **Lists**, too. When you save filter combinations in **Saved Filters**, you select precise criteria that determine whether a specific contact is in or out of the scope. For example, thanks to the parameter *Country is exactly USA* all new contacts with the *USA* value in the *Country* field will automatically be included in the saved filter. Or if you set the criteria *Open Rate is greater than 50%*, the saved filter will dynamically (i.e. without your interference) include and exclude contacts that meet or fail to meet that requirements. 9. To optimize the time spent on organizing your contacts, you can also use *Tags* and set their colors for all of them. Read more about tagging in a separate article [here](https://help.prowly.com/how-to-add-or-remove-tag-from-the-contact?hsLang=en#tag-label-color). **Looking for more details on press contact management?** [Have a look at best practices from PR experts](https://prowly.com/magazine/manage-press-contacts-pr-crm/?hsLang=en#presscontactmanagement).   - [Write press releases](https://help.prowly.com/write-press-releases?hsLang=en#main-content) - [Guide to creating press releases with Prowly](https://help.prowly.com/write-press-releases?hsLang=en#guide-to-creating-press-releases-with-prowly) - [Writing and enriching press releases](https://help.prowly.com/write-press-releases?hsLang=en#writing-and-enriching-press-releases) - [Changing press release settings](https://help.prowly.com/write-press-releases?hsLang=en#changing-press-release-settings) - [Optimize newsroom](https://help.prowly.com/optimize-newsroom?hsLang=en#main-content) - [Newsroom configuration](https://help.prowly.com/optimize-newsroom?hsLang=en#newsroom-configuration) - [Adding and managing newsroom content](https://help.prowly.com/optimize-newsroom?hsLang=en#adding-and-managing-newsroom-content) - [Storing files and visuals](https://help.prowly.com/optimize-newsroom?hsLang=en#storing-files-and-visuals) - [Manage contacts](https://help.prowly.com/manage-contacts?hsLang=en#main-content) - [Using PR CRM](https://help.prowly.com/manage-contacts?hsLang=en#using-pr-crm) - [Managing contacts](https://help.prowly.com/manage-contacts?hsLang=en#managing-contacts) - [Protecting personal data](https://help.prowly.com/manage-contacts?hsLang=en#protecting-personal-data) - [Tags](https://help.prowly.com/manage-contacts?hsLang=en#tags) - [Send email pitches](https://help.prowly.com/send-email-pitches?hsLang=en#main-content) - [Guide to sending email pitches](https://help.prowly.com/send-email-pitches?hsLang=en#guide-to-sending-email-pitches) - [Verifying email addresses](https://help.prowly.com/send-email-pitches?hsLang=en#verifying-email-addresses) - [Creating new email](https://help.prowly.com/send-email-pitches?hsLang=en#creating-new-email) - [Optimizing recipient lists](https://help.prowly.com/send-email-pitches?hsLang=en#optimizing-recipient-lists) - [Writing email content](https://help.prowly.com/send-email-pitches?hsLang=en#writing-email-content) - [Sending emails](https://help.prowly.com/send-email-pitches?hsLang=en#sending-emails) - [Email academy](https://help.prowly.com/send-email-pitches?hsLang=en#email-academy) - [Domain authentication](https://help.prowly.com/send-email-pitches?hsLang=en#domain-authentication) - [Find new media contacts](https://help.prowly.com/find-new-media-contacts?hsLang=en#main-content) - [Guide to finding new media contacts with Prowly](https://help.prowly.com/find-new-media-contacts?hsLang=en#guide-to-finding-new-media-contacts-with-prowly) - [Using Media Database](https://help.prowly.com/find-new-media-contacts?hsLang=en#using-media-database) - [Contact and export limits](https://help.prowly.com/find-new-media-contacts?hsLang=en#contact-and-export-limits) - [Media Monitoring](https://help.prowly.com/media-monitoring?hsLang=en#main-content) - [Guide to Media Monitoring](https://help.prowly.com/media-monitoring?hsLang=en#guide-to-media-monitoring) - [Browsing and filtering articles](https://help.prowly.com/media-monitoring?hsLang=en#browsing-and-filtering-articles) - [Dashboards and widgets](https://help.prowly.com/media-monitoring?hsLang=en#dashboards-and-widgets) - [Email notifications](https://help.prowly.com/media-monitoring?hsLang=en#email-notifications) - [Analyze PR performance](https://help.prowly.com/analyze-pr-performance?hsLang=en) - [Manage your account](https://help.prowly.com/manage-your-account?hsLang=en#main-content) - [Security and legal](https://help.prowly.com/manage-your-account?hsLang=en#security-and-legal) - [Connected inbox](https://help.prowly.com/manage-your-account?hsLang=en#connected-inbox) - [Subscription and payments](https://help.prowly.com/manage-your-account?hsLang=en#subscription-and-payments) - [Teamwork](https://help.prowly.com/manage-your-account?hsLang=en#teamwork) - [PR Reports](https://help.prowly.com/pr-reports?hsLang=en) [![Chill listening crop-3](https://help.prowly.com/hubfs/prowly-logo-3.svg "Chill listening crop-3")](https://help.prowly.com/?hsLang=en) Help Center Copyright © 2026, Prowly | part of Semrush Inc.