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  3. Guide to finding new media contacts with Prowly

How to find new media contacts

Leverage Prowly's contact recommendations and Media Database to find relevant media contacts

Building a well-organised media list with quality contacts is the first step in developing relationships with the press and getting your news in front of the right people. If you don’t have relevant media contacts yet, you can use Prowly’s Media Database and contact recommendations to find them. 

Access Prowly’s Media Database 

To access our database, click on Contacts -> Media database:

media database icon

Media Database allows you to find new media contacts from all over the world. We have plenty of information about each contact, and you can use the information to find the right people. Below you'll be able to find details about how to find relevant contacts. If you are a trial user, you can test it for free to verify how many contacts are available in the app, their relevance to your project, and how easy it is to find them.

Contacts found in Media Database can be added to your own media lists and then used for email distribution purposes. 

To have full access to Prowly’s Media Database, simply upgrade your pricing plan or chat with our team. 

Search for contacts in the Media Database

If you don’t have any relevant media contacts yet, you can find them through Prowly’s Media Database - either by searching manually, or using contact recommendations based on the content of your press release. 

If you decide to search for contacts manually, the search engine is advanced and allows you to find contacts by different types of data, such as journalist name, outlet name, country, state (for US media contacts), city, media type, language, topic, and the journalist's role. A full list of topics available in the Media Database can be found here.

Keyword search

You can also search for journalists by keywords present in articles and Tweets. Use this search type to get a very specific list of journalists that have written articles that included your keyword.

media database v2 keyword search

By default, Media Database will return results from both articles and Twitter, but you can change this by choosing only one of them. If you have put in more than one keyword, you can also decide if you want to search for all of them or for at least one keyword.

Articles are matched with Media Database contacts in an automated way. 

As soon as you see the search results, you get overall information about how many contacts met your search criteria with brief information about each of them. After activating the full access to the database, you can see each contact’s full details (along with detailed information on their media outlet).

Influence Score

Each contact in the Media Database has an Influence Score, too. It indicates how high the reach of the journalist you're targeting has. The highest score is 100 and you can read more about it in this article.

media database v2 influencer score

Look into contact details

If you look into the card of a journalist by clicking the Details button, a contact card will open that will contain all of the information we have on the journalist. It will include the following information:

  • email address
  • phone number
  • country
  • city
  • topics
  • language
  • social media channels: Twitter, LinkedIn, Facebook, Instagram (If used by the journalist)
  • Twitter bio (if used by the journalist)
  • Articles written by the journalist

media database v2 details card

Filter out and sort Media Database contacts

When searching for media contacts it makes sense to filter the results to refine your search and prevent accidentally emailing contacts that are unlikely to be interested in your pitch (e.g. if the purpose of your outreach is link building, you’re not going to want to target journalists in print or radio). 

To narrow down results, you can provide a journalist or outlet name, select particular countries, states (for US media contacts), cities, media types, languages, topics, and journalists' roles.

With filters in place, you can also sort results in the feed by name, first name, last name, outlet name, and influencer score in descending or ascending order.

Save your search results

If you regularly use the same or very similar searching criteria in Prowly's Media Database, consider saving them for future usage. You can read more about it in this article.

Add Media Database contacts to your account

You can add media contacts from Media Database to your own contact lists. It's simple - just click to open the journalist card in the feed and then the Add to My Selection button that is placed below the card. You can also add contacts in bulk using the checkboxes on the left-hand side.

Once you have chosen all the contacts, go to "My Selection" by clicking on the tab at the top of the screen. Then, mark all the contacts with a tick and click "Add to list" to save them on your account. 

media database my selection 

Remember that every contact moved from Media Database to your media lists counts towards the contacts limit specified in the subscription plan you have chosen. You can also export contacts found in Prowly to an external file within your export limit quota. 

Leverage contact recommendations based on the contents of your press release

If you have your press release ready, you can use the PR Outreach feature in Prowly to find relevant contacts based on the contents of the press release. Follow this article to find out more about.